Semantic Scholar Open Access 2010 610 sitasi

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

Marianne Bertrand D. Karlan S. Mullainathan E. Shafir Jonathan Zinman

Lihat Sumber DOI

Topik & Kata Kunci

Economics

Penulis (5)

Marianne Bertrand

D. Karlan

S. Mullainathan

E. Shafir

Jonathan Zinman

Format Sitasi

APA MLA BibTeX

Bertrand, M., Karlan, D., Mullainathan, S., Shafir, E., Zinman, J. (2010). What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment. https://doi.org/10.1162/QJEC.2010.125.1.263

Akses Cepat

Lihat di Sumber doi.org/10.1162/QJEC.2010.125.1.263

Informasi Jurnal

Tahun Terbit: 2010
Bahasa: en
Total Sitasi: 610×
Sumber Database: Semantic Scholar
DOI: 10.1162/QJEC.2010.125.1.263
Akses: Open Access ✓