Semantic Scholar Open Access 1994 1833 sitasi

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

J. Zaichkowsky

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Topik & Kata Kunci

Psychology

Penulis (1)

J. Zaichkowsky

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Zaichkowsky, J. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. https://doi.org/10.1080/00913367.1943.10673459

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Informasi Jurnal

Tahun Terbit: 1994
Bahasa: en
Total Sitasi: 1833×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.1943.10673459
Akses: Open Access ✓