Semantic Scholar Open Access 1983 4862 sitasi

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

R. Petty J. Cacioppo D. Schumann

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (3)

R. Petty

J. Cacioppo

D. Schumann

Format Sitasi

APA MLA BibTeX

Petty, R., Cacioppo, J., Schumann, D. (1983). Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. https://doi.org/10.1086/208954

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1086/208954

Informasi Jurnal

Tahun Terbit: 1983
Bahasa: en
Total Sitasi: 4862×
Sumber Database: Semantic Scholar
DOI: 10.1086/208954
Akses: Open Access ✓