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Semantic Scholar Open Access 1979 17163 sitasi

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill
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Topik & Kata Kunci

Business

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G

Gilbert A. Churchill

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Churchill, G.A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. https://doi.org/10.1177/002224377901600110

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Informasi Jurnal
Tahun Terbit
1979
Bahasa
en
Total Sitasi
17163×
Sumber Database
Semantic Scholar
DOI
10.1177/002224377901600110
Akses
Open Access ✓