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Semantic Scholar Open Access 2021 166 sitasi

Big data and firm marketing performance: Findings from knowledge-based view

Shivam Gupta Théo Justy Shampy Kamboj Ajay Kumar Eivind Kristoffersen
Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (5)

S

Shivam Gupta

T

Théo Justy

S

Shampy Kamboj

A

Ajay Kumar

E

Eivind Kristoffersen

Format Sitasi

APA MLA BibTeX
Gupta, S., Justy, T., Kamboj, S., Kumar, A., Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. https://doi.org/10.1016/J.TECHFORE.2021.120986

Akses Cepat

Lihat di Sumber doi.org/10.1016/J.TECHFORE.2021.120986
Informasi Jurnal
Tahun Terbit
2021
Bahasa
en
Total Sitasi
166×
Sumber Database
Semantic Scholar
DOI
10.1016/J.TECHFORE.2021.120986
Akses
Open Access ✓