Enhancing Supply Chain Resilience Amid Economic Crises and Inflation: A Qualitative Study

Resilience has become a strategic priority in supply chain management, especially in response to repeated global disruptions and rising inflation. While resilience strategies are gaining attention worldwide, their practical application among Moroccan enterprises, particularly in a context of economic instability, remains insufficiently explored. This qualitative study investigates how Moroccan companies strengthen their supply chains in times of crisis, focusing on the strategies adopted, the challenges faced, and the prospective solutions they envision. Based on in-depth interviews and thematic analysis conducted using NVivo software, the research includes a diverse sample of Moroccan firms from various sectors and regions. The findings reveal significant challenges, including price volatility, sourcing delays, and limited access to digital tools. Despite these constraints, companies are adopting adaptive measures such as supplier diversification, strategic stockpiling, and cost optimization. The study also identifies growing interest in digitalization and innovation as levers of long-term resilience. These insights contribute to a deeper understanding of supply chain resilience in emerging economies and provide practical recommendations for policymakers, industry leaders, and SMEs to support more robust and responsive supply networks in Morocco.