Semantic Scholar Open Access 2017 146 sitasi

Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry

N. Gordini V. Veglio

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Topik & Kata Kunci

Computer Science

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N. Gordini

V. Veglio

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Gordini, N., Veglio, V. (2017). Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry. https://doi.org/10.1016/J.INDMARMAN.2016.08.003

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 146×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.INDMARMAN.2016.08.003
Akses: Open Access ✓