Semantic Scholar Open Access 2021 34 sitasi

The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region

A. Bara Faisal Affandi A. Farid Datuk Imam Marzuki

Lihat Sumber DOI

Abstrak

This study explains how effective advertising marketing is in three print media in Mandailing Natal. Several print media such as the Waspada Daily, representatives of the Mandailing Natal bureau and Mohganews, stated that the impact of the Covid 19 outbreak on the effectiveness of advertisements in the print media mentioned above. On the other hand, the print media Madina Post revealed that the Covid 19 pandemic had little impact on the advertisements served through the advertising column in its print media. This study uses the principles of a qualitative approach, using the SOR theory as an acronym for Stimulus-Organism-Response which has an impact on the Covid 19 pandemic outbreak. Namely, humans whose souls include components; attitudes, opinions, behavior, cognition and conation.

Topik & Kata Kunci

Sociology

Penulis (4)

A. Bara

Faisal Affandi

A. Farid

Datuk Imam Marzuki

Format Sitasi

APA MLA BibTeX

Bara, A., Affandi, F., Farid, A., Marzuki, D.I. (2021). The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region. https://doi.org/10.33258/BIRCI.V4I1.1688

Akses Cepat

Lihat di Sumber doi.org/10.33258/BIRCI.V4I1.1688

Informasi Jurnal

Tahun Terbit: 2021
Bahasa: en
Total Sitasi: 34×
Sumber Database: Semantic Scholar
DOI: 10.33258/BIRCI.V4I1.1688
Akses: Open Access ✓