Digitalization of Logistics as a Tool for Enhancing the Efficiency of Managerial Decision-Making in an Organization

The article explores the process of digitalizing logistics as a strategic tool for improving the efficiency of managerial decisions within an organization. The authors substantiate the relevance of the study in the context of the digital transformation of the economy, where logistics plays the role of an integrative element of the management system, ensuring transparency, adaptability, and effectiveness of business processes. The aim of the study is to determine the impact of digital technologies on enhancing the quality, promptness, and soundness of managerial decisions in the organization's logistics activities. To achieve this aim, the theoretical foundations of logistics digitalization were examined, its key technological components were identified, the benefits of implementing digital tools were outlined, as well as the main barriers and risks of the digital transformation of logistic processes. The article also systematizes modern digital technologies that form the basis for efficient management of logistic processes: ERP, WMS, and TMS systems, Internet of Things technologies, artificial intelligence, blockchain, and business analytics. Their impact on the integration of information flows, operation automation, improvement of demand forecasting accuracy, inventory optimization, and cost reduction has been identified. The authors emphasize that the digitalization of logistics facilitates the transition to a data-driven management model, where managerial decisions are based on analytical processing of reliable information rather than on intuitive judgments. This enables the reduction of information uncertainty, increases responsiveness to changes in the external environment, and ensures efficient enterprise functioning in a competitive market. The analytical role of logistics in shaping strategic management decisions based on the integration of financial, production, and transportation data is also revealed. It has been found that digital platforms contribute to enhancing the transparency of business processes, ensure real-time monitoring of logistics operations, allow for the prompt identification of deviations, and facilitate managerial decision-making. It is substantiated that analytical support for management decisions, based on the use of big data and Business Intelligence tools, forms a foundation for transitioning to proactive management focused on forecasting market trends and optimizing resources. The article identifies the main challenges in implementing digital technologies in logistics, including the high cost of digital solutions, a shortage of qualified personnel, cybersecurity risks, organizational resistance to change, and technical limitations in integrating different systems. It is demonstrated that the successful implementation of digital transformation requires a comprehensive approach that combines investment support, staff competency development, the establishment of a corporate culture of innovation, and a risk management system. The research results confirm that the level of digital development of logistics processes is a determining factor in the efficiency of managerial decisions. Digital logistics acts not only as a functional subsystem of an organization but also as a strategic platform for making informed decisions based on analytical data. Directions for the development of digital logistics have been proposed, focusing on the integration of digital technologies, analytics, and managerial competencies. It is concluded that the digitalization of logistics creates a new management paradigm based on analyticity, transparency, and flexibility, and is a key factor in enhancing the competitiveness of organizations in the global digital environment.