COMMUNICATIVE AND PRAGMATIC PARAMETERS OF THE FUNCTIONING OF THE PERSIAN-LANGUAGE MILITARY-POLITICAL DISCOURSE (based on publications concerning Israel-Palestine conflict, 2023-2024)

Background. In view of the growing political instability, those threats and challenges which the world faces, the study of the functional specifics of the military-political discourse done on the material of various languages, in particular Persian, becomes especially relevant. The analysis of the communicative and pragmatic parameters of the functioning of the Persian-language military-political discourse carried out in this investigation, revealed the impact of the language on the political processes in the country and the region and allowed understanding how the discourse is being formed under the influence of cultural and social factors. Methods. The study of the corpus of media texts selected by the method of continuous sampling from the Iranian pro-government online resource "Jāme jam" was carried out making use of the critical discourse analysis, which gives the possibility to reveal the relationship between the use of language and the social institutions of the government. The main attention in the article has been paid to the analysis of the corpus of texts at the content-semantic and motivational-pragmatic levels. Results. The analysis of content-semantic dominants of the formed corpus of media texts showed that Iranian pro-government media promote senses that justify the actions of Hamas and demonize Israel and its Western allies. The Iranian media defends the idea of ​​the justice of the struggle of Hamas and its inevitable victory over Israel. The motivational-pragmatic analysis of the texts highlighted the main characteristics attributed to the participants in the conflict: Israel is mostly referred to as a “fake state”, “Zionist regime”, “occupational regime” and “kids-murdering regime”, while Hamas combatants are depicted as self-sacrificing fighters for liberation of the territories “occupied by Israel”, demonstrating “unparalleled successes” on the battlefield which will finally crush their enemy soon. Conclusions. The research made it possible to identify the mechanisms used by Iranian pro-government media to concentrate the population for the sake of reaching the goals declared by the government and justifying its actions in the international arena. The communicative and pragmatic parameters of the functioning of the Persian-language military-political discourse determined in the study significantly influence the formation of public opinion and governmental political strategies not only in Iran itself, but also in the region as a whole.