Content of the educational component on studying tourism enterprises in market conditions

The relevance of this problem is greatly increased by the intense phase of the Russian-Ukrainian war, after which our country will begin the process of recovery. And here, tourism and recreational activities should play a key role, especially in the border regions through which resources for recovery should be supplied. In this context, Odesa region, and especially its southwestern part (the Danube and Dniester rivers), should be given special attention. The working environment of a travel agency is created by a number of conditions. The economic conditions of the general environment are the general state of the economic system in which the organization operates. Particularly important conditions for business that determine the demand for travel services are overall economic growth, inflation, interest rates, and unemployment. Technological conditions - refer to the methods of transforming resources into tourism goods and services. Although technology is applied within an organization, it is the overall environment that determines its availability and nature. The technologies that support the tourism industry are divided into three areas: transportation technology, hotel and restaurant equipment, and communication technology. Political and legal conditions of the general environment are related to state control and regulation of the tourism business and cooperation between business and public administration. The state has certain intentions about the strategy and plans for the development and functioning of the tourism industry. The travel company, for its part, is able to determine the acceptable limits of its actions and adopt methods of protecting its interests in the legal field. Social conditions are stable, acceptable norms, systems of social rules, and spiritual values. Among social conditions, demographic conditions have the greatest impact on the tourism industry. WTO research shows that population growth rates have a direct proportional impact on the number of tourists. Increasing life expectancy helps to attract older people to tourism. Natural conditions - seasonal restrictions in the organization of tours and, as a result, seasonal fluctuations in demand for tourism services, which in turn affect the nature and volume of tourist activity. Entrepreneurship in tourism is a key component of the economic training of future professionals in this field. This scientific discipline combines economic and spatial (geographical) aspects of the development of tourism and recreation. This combination of planned impact on higher education students, which has been tested in the training of tourism specialists at Izmail State University of Humanities and Odesa I.I. Mechnikov National University, will lead to the acquisition of a new quality of competence. That is, our future specialists will meet the requirements of the market and help in the post-war recovery of Ukraine.