Semantic Scholar Open Access 2011 234 sitasi

Social Media and Luxury Brand Management: The Case of Burberry

Michel Phan R. Thomas K. Heine

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Topik & Kata Kunci

Business

Penulis (3)

Michel Phan

R. Thomas

K. Heine

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Phan, M., Thomas, R., Heine, K. (2011). Social Media and Luxury Brand Management: The Case of Burberry. https://doi.org/10.1080/20932685.2011.10593099

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Informasi Jurnal

Tahun Terbit: 2011
Bahasa: en
Total Sitasi: 234×
Sumber Database: Semantic Scholar
DOI: 10.1080/20932685.2011.10593099
Akses: Open Access ✓