Semantic Scholar Open Access 2008 715 sitasi

Exploring the relationship between celebrity endorser effects and advertising effectiveness

Clinton Amos Gary R. Holmes D. Strutton

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (3)

Clinton Amos

Gary R. Holmes

D. Strutton

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Amos, C., Holmes, G.R., Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. https://doi.org/10.1080/02650487.2008.11073052

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Informasi Jurnal

Tahun Terbit: 2008
Bahasa: en
Total Sitasi: 715×
Sumber Database: Semantic Scholar
DOI: 10.1080/02650487.2008.11073052
Akses: Open Access ✓