Communicating change: symbolic interaction and cultural transformation in a state-owned enterprise
Abstrak
Abstract As a former monopoly under military supervision, PT Dahana (Persero) underwent a significant cultural transformation to remain competitive in Indonesia’s post-reform economic landscape. This study explores the role of communication in the transformation of corporate culture through structured implementation programs based on newly institutionalized cultural values. Using an interpretive case study approach, the research analyzes employees’ understanding of both legacy and new cultural values, and the effectiveness of various change programs such as Agent of Change (AOC), competitions, and education-based initiatives. The findings reveal a transition from bureaucratic and relaxed work habits toward a more disciplined, competency-based culture, albeit with challenges related to leadership modeling and consistency across locations. This research contributes to the growing scholarship on communication in organizational transformation, especially in strategic industries.
Penulis (1)
Susie Perbawasari
Akses Cepat
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Cek di sumber asli →- Tahun Terbit
- 2025
- Bahasa
- en
- Sumber Database
- Semantic Scholar
- DOI
- 10.1080/1683478X.2025.2523689
- Akses
- Open Access ✓