PRIVATE SECTOR INNOVATIONS AS A DRIVER OF DIGITAL TRANSFORMATION IN PUBLIC ADMINISTRATION IN UKRAINE

B a c k g r o u n d . The article analyzes the role of private sector innovation as a key factor in the digital transformation of public administration in Ukraine. In the context of war and post-war reconstruction, technological solutions for business ensure the continuity of public administration institutions, increase efficiency, transparency, and the ability of authorities to respond quickly to changes. M e t h o d s . The study uses a combination of general scientific and special methods. Dialectical and systemic approaches allowed us to consider the digital transformation of public administration as a dynamic process in connection with institutional changes and the influence of the private sector. Methods of analysis, synthesis, comparison, and analysis of scientific publications and analytical reports contributed to the generalization of scientific approaches, the evaluation of practices, and the identification of key trends and prospects for digital transformation. R e s u l t s . It has been established that technological progress and innovation are interrelated drivers of economic development and change in public administration. However, political will alone is not enough: digital transformation is accompanied by barriers that must be systematically overcome. Effective modernization of the public sector is not possible through the introduction of IT solutions alone. Private sector practices play a significant role: flexible project management methods, public-private partnerships, and design thinking, which contribute to the adaptation of innovations to the needs of the state and the creation of modern digital services. C o n c l u s i o n s . It is argued that the successful digital transformation of public administration in Ukraine is impossible without the active involvement of private sector innovations. It is no longer just a technological task, but is becoming a strategic prerequisite for sustainable development, institutional stability, and the country's competitiveness. That is why the partnership between the state and the private sector is seen as a fundamental tool for building a modern management system focused on performance and trust. Thus, digital transformation driven by privatesector innovation is an inevitable process that enhances the efficiency, transparency, and resilience of public administration and supports the development of modern, citizen-oriented services, which is especially crucial during the war and in Ukraine’s post-war reconstruction.