PECULIARITIES OF CURRENT DEVELOPMENT OF HOSPITALITY INDUSTRY IN UKRAINE

Hospitality (including tourism, catering, hotel service etc.) is regarded as a significant branch of service industry, providing a variety of opportunities for individuals’ career development, on the one hand, and economic growth for a region or a country, on the other hand. The hospitality business in Ukraine, operating in the conditions of martial law, although it suffered significant losses, including destruction, nevertheless proved itself to be very flexible and active. However, despite the significant recreational potential, the Ukrainian market of hotel and restaurant services is significantly lower than the world market of the hospitality industry in terms of economic efficiency. In the context of traditional economic development parameters, an important strategic goal of hospitality business is to ensure sustainable development. To strengthen competitiveness and create the necessary prerequisites for the further development and efficiency of hospitality branch, measures should be taken in the direction of their innovative and technological modernization, digitalization of business processes and communication with customers, implementation of diverse projects in the field of formation of cluster structures, development of a network of service facilities.