Semantic Scholar Open Access 1999 436 sitasi

Managing Advertising and Promotion for Long-Run Profitability

K. Jedidi Carl F. Mela Sunil Gupta

Lihat Sumber DOI

Topik & Kata Kunci

Economics

K. Jedidi

Carl F. Mela

Sunil Gupta

APA MLA BibTeX

Jedidi, K., Mela, C.F., Gupta, S. (1999). Managing Advertising and Promotion for Long-Run Profitability. https://doi.org/10.1287/MKSC.18.1.1

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1287/MKSC.18.1.1

Informasi Jurnal