Research on the Dissemination of Short Videos of Hot Topics about Domestic Cities on Overseas Social Media Platforms

Based on the global influence of the dissemination of short videos on the Internet, this article starts from the hot topics related to domestic cities and deeply explores the communication characteristics of relevant short videos on overseas social media platforms and their impact on the construction of urban images. Combining theories from sociology, journalism and communication, computer science, etc., the study conducts an analysis from three levels: micro, meso, and macro. By mining and identifying the hot topics related to domestic cities in overseas short videos, it reveals the focal points of domestic cities in international public opinion. Based on these focal points, it analyzes the content of short videos on popular topics and the emotional attitudes of their audience groups to explore users’ emotional preferences for different hot topics. Furthermore, it delves into the relationship between the dissemination paths of short videos and the construction of urban images. Synthesizing the above three aspects, suggestions for optimizing the communication strategies of domestic urban images are proposed. The study finds that short videos on hot topics related to domestic cities play an important role in the international communication of urban images. They not only showcase the features and characteristics of domestic cities but also provide a new way for the international dissemination of Chinese culture.