Semantic Scholar Open Access 2017 370 sitasi

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Mayank Yadav Z. Rahman

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Topik & Kata Kunci

Business Computer Science

Penulis (2)

Mayank Yadav

Z. Rahman

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Yadav, M., Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. https://doi.org/10.1016/j.tele.2017.06.001

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 370×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.tele.2017.06.001
Akses: Open Access ✓