Semantic Scholar Open Access 2023 32 sitasi

PENGARUH CONTENT MARKETING , VIRAL MARKETING DAN INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE PADA MAHASISWA

Aisyah Fitri Pasaribu Tri Inda Fadhila Rahma B. Dharma

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Abstrak

Abstract : This study aims to determine the effect of Content Marketing, Viral Marketing and Influencers on Buying Interest in Students. This type of research is quantitative with a questionnaire distribution method. Respondents in this study were 100 students from the Faculty of Economics and Islamic Business, State Islamic University of North Sumatra. The technique used is purposive sampling. The method used in this research is variance-based Structural Equation Modeling (SEM) analysis, namely Patrial Least Square (PLS). The results of this study indicate the influence of Viral Marketing on Buying Interest in Skincare Products. While the Content Marketing and Influencer Variables show no influence on the Interest in Buying Skincare Products in Students.

Penulis (3)

Aisyah Fitri Pasaribu

Tri Inda Fadhila Rahma

B. Dharma

Format Sitasi

APA MLA BibTeX

Pasaribu, A.F., Rahma, T.I.F., Dharma, B. (2023). PENGARUH CONTENT MARKETING , VIRAL MARKETING DAN INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE PADA MAHASISWA. https://doi.org/10.36987/ecobi.v10i2.4432

Akses Cepat

Lihat di Sumber doi.org/10.36987/ecobi.v10i2.4432

Informasi Jurnal

Tahun Terbit: 2023
Bahasa: en
Total Sitasi: 32×
Sumber Database: Semantic Scholar
DOI: 10.36987/ecobi.v10i2.4432
Akses: Open Access ✓