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Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

M. Holbrook R. Batra

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Topik & Kata Kunci

Psychology

M. Holbrook

R. Batra

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Holbrook, M., Batra, R. (1987). Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising. https://doi.org/10.1086/209123

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