Semantic Scholar Open Access 1986 593 sitasi

Warmth in Advertising: Measurement, Impact, and Sequence Effects

D. Aaker Douglas M. Stayman M. Hagerty

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

D. Aaker

Douglas M. Stayman

M. Hagerty

APA MLA BibTeX

Aaker, D., Stayman, D.M., Hagerty, M. (1986). Warmth in Advertising: Measurement, Impact, and Sequence Effects. https://doi.org/10.1086/208524

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1086/208524

Informasi Jurnal