Semantic Scholar Open Access 2017 288 sitasi

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Nina Åkestam S. Rosengren Micael Dahlen

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Topik & Kata Kunci

Psychology

Penulis (3)

Nina Åkestam

S. Rosengren

Micael Dahlen

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Åkestam, N., Rosengren, S., Dahlen, M. (2017). Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. https://doi.org/10.1002/MAR.21023

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 288×
Sumber Database: Semantic Scholar
DOI: 10.1002/MAR.21023
Akses: Open Access ✓