Assessing Perceived Value of Patients: A Qualitative Study of Orthopaedic Patients

This research aims to explore the multifaceted concept of perceived value from the perspectives of orthopaedic patients, contributing to a deeper understanding of its measurement within clinical settings in Punjab, Pakistan. The study examines six key dimensions: transaction value, efficiency value, aesthetic value, social interaction value, self-gratification value, and conditional value. A qualitative methodology was employed, utilizing thematic framework analysis of data gathered through in-depth structured interviews with orthopaedic patients. The participant cohort was specifically limited to individuals who had undergone minor or major surgical interventions. Out of a purposive sample of 50 approached patients, 32 provided complete and usable responses, resulting in a 64% response rate. The findings offer a nuanced understanding of perceived value and were instrumental in developing robust, culturally relevant measurement items for the concept. The analysis also revealed additional emergent dimensions; namely, empathy from healthcare providers and operational value related to clinic processes and efficiency, which extend beyond the initial theoretical framework. These insights provide healthcare administrators and practitioners with practical guidance to enhance service delivery by strengthening both the clinical and experiential aspects of patient care, ultimately improving patient satisfaction and loyalty. References Agarwal, S., & Teas, R. K. (2001). Perceived value: Mediating role of perceived risk. Journal of Marketing Theory and Practice, 9(4), 1–14. https://doi.org/10.1080/10696679.2001.11501891 Akdim, K., & Casaló, L. V. (2023). Perceived value of AI-based recommendations service: The case of voice assistants. Service Business, 17(1), 81–112. https://doi.org/10.1007/s11628-022-00504-2 Anwar, A., Thongpapanl, N., & Ashraf, R. (2021). 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