Eye-tracking in map use, map user and map usability research: what are we looking for?

ABSTRACT This overview paper summarises the ‘state of the art and of the science’ of eye-tracking, and its applications in map use research. Cartographic research is introduced, and its contemporary direction, which indicates that the main areas of such research are now focussed on human beings and their interaction with maps and geospatial displays, is stressed. A brief outline of several different methodologies for map use research is presented: observation, thinking loud, keyboard analysis, eye-tracking, and questionnaires. The role of eye-tracking as a major methodology for use, user, and usability investigation is explored; along with the possible choices for the researcher in the important areas of participant selection, eye-tracking equipment, set-up and use of the testing environment, and analysis of output data. Typical outcomes from eye tracking research are considered, with an assessment of its value in cartographic research in general. Future directions are suggested, along with the need for cartography to promote the valuable work done by researchers using eye-tracking for map use studies to the wider human-computer interaction community, expanding the scope of the geospatial-based stimuli in such experiments beyond maps, making use of the significant expertise and enthusiasm of cartographic researchers.