Semantic Scholar Open Access 2012 838 sitasi

Counterfactual reasoning and learning systems: the example of computational advertising

L. Bottou J. Peters J. Q. Candela Denis Xavier Charles D. M. Chickering +4 lainnya

Abstrak

This work shows how to leverage causal inference to understand the behavior of complex learning systems interacting with their environment and predict the consequences of changes to the system. Such predictions allow both humans and algorithms to select the changes that would have improved the system performance. This work is illustrated by experiments on the ad placement system associated with the Bing search engine.

Topik & Kata Kunci

Computer Science Mathematics

Penulis (9)

L. Bottou

J. Peters

J. Q. Candela

Denis Xavier Charles

D. M. Chickering

Elon Portugaly

Dipankar Ray

P. Simard

Edward Snelson

Format Sitasi

APA MLA BibTeX

Bottou, L., Peters, J., Candela, J.Q., Charles, D.X., Chickering, D.M., Portugaly, E. et al. (2012). Counterfactual reasoning and learning systems: the example of computational advertising. https://doi.org/10.5555/2567709.2567766

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Informasi Jurnal

Tahun Terbit: 2012
Bahasa: en
Total Sitasi: 838×
Sumber Database: Semantic Scholar
DOI: 10.5555/2567709.2567766
Akses: Open Access ✓