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Semantic Scholar Open Access 1983 852 sitasi

“Paradigms Lost”: On Theory and Method in Research in Marketing

Rohit Deshpandé
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Topik & Kata Kunci

Sociology

Penulis (1)

R

Rohit Deshpandé

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Deshpandé, R. (1983). “Paradigms Lost”: On Theory and Method in Research in Marketing. https://doi.org/10.1177/002224298304700411

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Informasi Jurnal
Tahun Terbit
1983
Bahasa
en
Total Sitasi
852×
Sumber Database
Semantic Scholar
DOI
10.1177/002224298304700411
Akses
Open Access ✓