Semantic Scholar Open Access 2001 2321 sitasi

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf G. Odekerken-Schröder D. Iacobucci

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Topik & Kata Kunci

Business

Penulis (3)

Kristof De Wulf

G. Odekerken-Schröder

D. Iacobucci

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Wulf, K.D., Odekerken-Schröder, G., Iacobucci, D. (2001). Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. https://doi.org/10.1509/jmkg.65.4.33.18386

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Informasi Jurnal

Tahun Terbit: 2001
Bahasa: en
Total Sitasi: 2321×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmkg.65.4.33.18386
Akses: Open Access ✓