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Semantic Scholar Open Access 2023

Marketing Linguistics

Markovna Lyubov' Oksana Ksenzenko Tat'yana Nadeina Yuliya Solov'eva Elena V. Medvedeva +2 lainnya
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Abstrak

Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means. Meets the requirements of the federal state educational standards of higher education of the latest generation. For undergraduates, postgraduates studying in the fields of "Linguistics", "Domestic Philology", "Philological support of public relations", "Advertising and public relations", "Marketing", as well as researchers and practitioners dealing with advertising and PR.

Penulis (7)

M

Markovna Lyubov'

O

Oksana Ksenzenko

T

Tat'yana Nadeina

Y

Yuliya Solov'eva

E

Elena V. Medvedeva

E

E. Marchenko

E

Elena Chubina

Format Sitasi

APA MLA BibTeX
Lyubov', M., Ksenzenko, O., Nadeina, T., Solov'eva, Y., Medvedeva, E.V., Marchenko, E. et al. (2023). Marketing Linguistics. https://doi.org/10.12737/1862771

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Informasi Jurnal
Tahun Terbit
2023
Bahasa
en
Sumber Database
Semantic Scholar
DOI
10.12737/1862771
Akses
Open Access ✓