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Semantic Scholar Open Access 1961 1946 sitasi

A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge Gary A. Steiner
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Topik & Kata Kunci

Business Psychology

Penulis (2)

R

Robert J. Lavidge

G

Gary A. Steiner

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Lavidge, R.J., Steiner, G.A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. https://doi.org/10.1177/002224296102500611

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Informasi Jurnal
Tahun Terbit
1961
Bahasa
en
Total Sitasi
1946×
Sumber Database
Semantic Scholar
DOI
10.1177/002224296102500611
Akses
Open Access ✓