Semantic Scholar Open Access 1998 1003 sitasi

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Carl Obermiller Eric R. Spangenberg

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Topik & Kata Kunci

Psychology

Penulis (2)

Carl Obermiller

Eric R. Spangenberg

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Obermiller, C., Spangenberg, E.R. (1998). Development of a Scale to Measure Consumer Skepticism Toward Advertising. https://doi.org/10.1207/S15327663JCP0702_03

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Informasi Jurnal

Tahun Terbit: 1998
Bahasa: en
Total Sitasi: 1003×
Sumber Database: Semantic Scholar
DOI: 10.1207/S15327663JCP0702_03
Akses: Open Access ✓