Semantic Scholar Open Access 1995 745 sitasi

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

L. Shrum John A. Mccarty Tina M. Lowrey

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Topik & Kata Kunci

Business

Penulis (3)

L. Shrum

John A. Mccarty

Tina M. Lowrey

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Shrum, L., Mccarty, J.A., Lowrey, T.M. (1995). Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. https://doi.org/10.1080/00913367.1995.10673477

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Informasi Jurnal

Tahun Terbit: 1995
Bahasa: en
Total Sitasi: 745×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.1995.10673477
Akses: Open Access ✓