Semantic Scholar Open Access 2014 297 sitasi

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart A. Stephen M. Sarvary

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Topik & Kata Kunci

Business

Penulis (3)

Yakov Bart

A. Stephen

M. Sarvary

Format Sitasi

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Bart, Y., Stephen, A., Sarvary, M. (2014). Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions. https://doi.org/10.1509/jmr.13.0503

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Lihat di Sumber doi.org/10.1509/jmr.13.0503

Informasi Jurnal

Tahun Terbit: 2014
Bahasa: en
Total Sitasi: 297×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmr.13.0503
Akses: Open Access ✓