Semantic Scholar Open Access 1989 419 sitasi

Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility

Michael A. Kamins Meribeth J. Brand Stuart Hoeke John C. Moe

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Topik & Kata Kunci

Psychology

Penulis (4)

Michael A. Kamins

Meribeth J. Brand

Stuart Hoeke

John C. Moe

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Kamins, M.A., Brand, M.J., Hoeke, S., Moe, J.C. (1989). Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility. https://doi.org/10.1080/00913367.1989.10673146

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Informasi Jurnal

Tahun Terbit: 1989
Bahasa: en
Total Sitasi: 419×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.1989.10673146
Akses: Open Access ✓