Semantic Scholar Open Access 2007 571 sitasi

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

Peter R. Darke Robin J. B. Ritchie

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Topik & Kata Kunci

Psychology

Penulis (2)

Peter R. Darke

Robin J. B. Ritchie

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Darke, P.R., Ritchie, R.J.B. (2007). The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust. https://doi.org/10.1509/jmkr.44.1.114

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Informasi Jurnal

Tahun Terbit: 2007
Bahasa: en
Total Sitasi: 571×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmkr.44.1.114
Akses: Open Access ✓