POLITICAL MANAGEMENT IN THE SPACE OF POWER RELATIONS IMPLEMENTATION OF THE SOCIETY POLITICAL SYSTEM

The general problem of possible conceptual indistinctness in the research space of social sciences (and social discourse) has been highlighted, in which the substantive essence of a certain analytical category may be perceived somewhat ambiguity, which complicates correct scientific research. It has been proven that one of such categories possibly be considered the concept of political management, since political science and other research, for the most part, is mainly aimed at the applied study of individual components, tools, problems, etc. of its implementation. It is emphasized that additional complexity for specifying the conceptual and categorical component is added by the development of related areas of research in the field of management activities, such as public administration and public relations. The phenomenon of political management in the political system of society is thoroughly studied, the development of its forms in the general space of the power relations implementation of various types is identified and comprehensively analysed. It is defined that political management is an integrated strategy of political influence that combines planning, management, and coordination of political activity and resources to achieve specific goals in the political sphere based on the implementation of power influence over elements (institutions, groups, subjects) and processes of the political system of society (electoral, political socialization, political mobilization, etc.), and the space of political relations in general. It is specified that political management is carried out on the basis of a certain ideological orientation towards political action – a political program, a political course, a political ideology. It is clarified that the tools of political management in various ways are formalized and systematized, affect the individual's position (rights, property, opportunities), but always encourage a certain type of political activity.