Semantic Scholar Open Access 2002 992 sitasi

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Michael A. Jones David L. Mothersbaugh S. Beatty

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Topik & Kata Kunci

Business

Penulis (3)

Michael A. Jones

David L. Mothersbaugh

S. Beatty

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Jones, M.A., Mothersbaugh, D.L., Beatty, S. (2002). Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes. https://doi.org/10.1016/S0148-2963(00)00168-5

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Informasi Jurnal

Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 992×
Sumber Database: Semantic Scholar
DOI: 10.1016/S0148-2963(00)00168-5
Akses: Open Access ✓