Semantic Scholar Open Access 1997 1310 sitasi

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch Michael Belch

Penulis (2)

G

George E. Belch

M

Michael Belch

Format Sitasi

Belch, G.E., Belch, M. (1997). Advertising and Promotion: An Integrated Marketing Communications Perspective. https://www.semanticscholar.org/paper/9274c3eff08bcd4626538a04594234c6bc4f1211

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Tahun Terbit
1997
Bahasa
en
Total Sitasi
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Semantic Scholar
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Open Access ✓