Matterport: Virtual Tour as A New Marketing Approach in Real Estate Business During Pandemic COVID-19
Abstrak
Real estate business was highlighted in several reports as one of the critical economic sectors affected by the pandemic COVID-19. The potential buyer cannot visit the property to experience the real space physically as before anymore. In this situation, an advance tool is needed to improve the marketing strategy in the real estate business. Currently, the 360 photography and virtual tour have become the most relevant marketing strategy to sell the property. As a new approach, Matterport, as one of the online platforms, is presented. The study engaged in an archival method or document review, thematic and content analysis. Four themes between the conventional approaches and Matterport online application were compared and discussed which are: (1) accessibility, (2) visual capture, (3) details information, (4) visual experience. This paper presents and explains the Matterport as a new platform for the marketing approach, which aims at helping the real estate business to survive during the pandemic COVID-19.
Topik & Kata Kunci
Penulis (5)
M. Z. Sulaiman
M. Aziz
M. H. Bakar
Nur Akma Halili
M. Azuddin
Akses Cepat
- Tahun Terbit
- 2020
- Bahasa
- en
- Total Sitasi
- 56×
- Sumber Database
- Semantic Scholar
- DOI
- 10.2991/assehr.k.201202.079
- Akses
- Open Access ✓