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Semantic Scholar Open Access 2015 467 sitasi

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

V. Venkatraman A. Dimoka P. Pavlou Khoi Vo William H. Hampton +4 lainnya
Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (9)

V

V. Venkatraman

A

A. Dimoka

P

P. Pavlou

K

Khoi Vo

W

William H. Hampton

B

B. Bollinger

H

Hal E. Hershfield

M

Masakazu Ishihara

R

R. Winer

Format Sitasi

APA MLA BibTeX
Venkatraman, V., Dimoka, A., Pavlou, P., Vo, K., Hampton, W.H., Bollinger, B. et al. (2015). Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. https://doi.org/10.1509/jmr.13.0593

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Informasi Jurnal
Tahun Terbit
2015
Bahasa
en
Total Sitasi
467×
Sumber Database
Semantic Scholar
DOI
10.1509/jmr.13.0593
Akses
Open Access ✓