Semantic Scholar Open Access 1986 2312 sitasi

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

Scott B. MacKenzie R. Lutz George E. Belch

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (3)

Scott B. MacKenzie

R. Lutz

George E. Belch

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MacKenzie, S.B., Lutz, R., Belch, G.E. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:. https://doi.org/10.2307/3151660

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Informasi Jurnal

Tahun Terbit: 1986
Bahasa: en
Total Sitasi: 2312×
Sumber Database: Semantic Scholar
DOI: 10.2307/3151660
Akses: Open Access ✓