Semantic Scholar Open Access 2004 1223 sitasi

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang Shuchun Ho Ting-Peng Liang

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Topik & Kata Kunci

Computer Science Business

Penulis (3)

Melody M. Tsang

Shuchun Ho

Ting-Peng Liang

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Tsang, M.M., Ho, S., Liang, T. (2004). Consumer Attitudes Toward Mobile Advertising: An Empirical Study. https://doi.org/10.1080/10864415.2004.11044301

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Informasi Jurnal

Tahun Terbit: 2004
Bahasa: en
Total Sitasi: 1223×
Sumber Database: Semantic Scholar
DOI: 10.1080/10864415.2004.11044301
Akses: Open Access ✓