Semantic Scholar Open Access 2020 615 sitasi

Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future

Thomas Ritter Carsten L. Pedersen

Lihat Sumber DOI

Abstrak

Abstract While the use of data in business-to-business marketing is not a new phenomenon, the digitization and digitalization of business-to-business firms' business models have recently attracted a great deal of attention. With the aim of creating an overview and consolidating this stream of research, the present paper offers a brief historical overview of research on digitization and digitalization in business-to-business markets – concluding that this discussion has a long tradition and, thus, is not a new phenomenon. We develop a definition of digitization capability as a basis for discussing how a firm's digitization capability interacts with its business model to allow for data-enabled growth, i.e. its digitalization, and we highlight promising avenues for future research.

Topik & Kata Kunci

Business

Penulis (2)

Thomas Ritter

Carsten L. Pedersen

Format Sitasi

APA MLA BibTeX

Ritter, T., Pedersen, C.L. (2020). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. https://doi.org/10.1016/j.indmarman.2019.11.019

Akses Cepat

Lihat di Sumber doi.org/10.1016/j.indmarman.2019.11.019

Informasi Jurnal

Tahun Terbit: 2020
Bahasa: en
Total Sitasi: 615×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.indmarman.2019.11.019
Akses: Open Access ✓