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Semantic Scholar Open Access 2014 498 sitasi

The Service Revolution and the Transformation of Marketing Science

R. Rust Ming-Hui Huang
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Topik & Kata Kunci

Business Computer Science

Penulis (2)

R

R. Rust

M

Ming-Hui Huang

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Rust, R., Huang, M. (2014). The Service Revolution and the Transformation of Marketing Science. https://doi.org/10.1287/mksc.2013.0836

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Informasi Jurnal
Tahun Terbit
2014
Bahasa
en
Total Sitasi
498×
Sumber Database
Semantic Scholar
DOI
10.1287/mksc.2013.0836
Akses
Open Access ✓