Semantic Scholar Open Access 2019 269 sitasi

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Brett R. Gordon Florian Zettelmeyer N. Bhargava Daniel Chapsky

Abstrak

Observational methods often fail to accurately recover the treatment effects generated from randomized advertising experiments on Facebook.

Topik & Kata Kunci

Computer Science

Penulis (4)

Brett R. Gordon

Florian Zettelmeyer

N. Bhargava

Daniel Chapsky

Format Sitasi

APA MLA BibTeX

Gordon, B.R., Zettelmeyer, F., Bhargava, N., Chapsky, D. (2019). A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. https://doi.org/10.1287/MKSC.2018.1135

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1287/MKSC.2018.1135

Informasi Jurnal

Tahun Terbit: 2019
Bahasa: en
Total Sitasi: 269×
Sumber Database: Semantic Scholar
DOI: 10.1287/MKSC.2018.1135
Akses: Open Access ✓