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Semantic Scholar Open Access 2009 701 sitasi

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

J. Kapferer V. Bastien
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Topik & Kata Kunci

Business

Penulis (2)

J

J. Kapferer

V

V. Bastien

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Kapferer, J., Bastien, V. (2009). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. https://doi.org/10.5860/choice.50-3944

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Informasi Jurnal
Tahun Terbit
2009
Bahasa
en
Total Sitasi
701×
Sumber Database
Semantic Scholar
DOI
10.5860/choice.50-3944
Akses
Open Access ✓