Semantic Scholar Open Access 1986 2784 sitasi

A General Theory of Marketing Ethics

S. Hunt Scott J. Vitell

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Topik & Kata Kunci

Sociology

S. Hunt

Scott J. Vitell

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Hunt, S., Vitell, S.J. (1986). A General Theory of Marketing Ethics. https://doi.org/10.1177/027614678600600103

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