Corporate Culture as a Determinant of Staff Motivation in Educational Organizations

One of the main problems in modern socio-economic conditions is the ever-increasing competition in the field of education. An important condition for the effectiveness of management in the field of education is the need to rethink the approach to the problem of building a system of employee motivation, internal culture and ideology of the team. In the educational services market, this need is dictated by the intensive development and increase of competitive forces in this area. In this article, work motivation is a central phenomenon that depends on the parameters of corporate culture. Due to the specifics of the activities of educational organizations, it is important to study the parameters of corporate culture and how well they are developed in an educational institution, and their impact on staff. The purpose of this study is to study corporate culture as a determinant of staff motivation in educational organizations. The methodological tools included: S. V. Solovyov's questionnaire “Assessment of motivation to work”, D. Denison's questionnaire “Corporate culture”. The study involved 62 employees of educational organizations (47 women, 15 men; the age of the respondents is in the range from 19 to 65 years). Educational institutions were represented by employees of the following educational institutions in Omsk: schools - teachers, pedagogue-psychologist; lyceums - teachers; secondary professional institutions - teachers, methodologists, social pedagogue; higher educational institutions - teachers, specialists in educational and methodical work. The results of the study revealed such leading motives of work activity as “Profession”, “Creativity” and “Work” for employees of educational organizations, as well as the following main characteristics of corporate culture: the ability to change, attention to customers, the learning ability of the organization, the vision of the organization, coordination and integration, involvement in values, the possibility of developing the organization, which have an impact on the motivation of staff.