Semantic Scholar Open Access 2021 126 sitasi

Gamification and reputation: key determinants of e-commerce usage and repurchase intention

M. Aparicio C. Costa Rafael Moises

Lihat Sumber DOI

Abstrak

Nowadays, companies know that keeping customers engaged is essential to increase their loyalty. The main goal of this study is to understand the impact of gamification and reputation on the intention of repurchase in e-commerce. Gamification corresponds to the regular usage of game elements in non-game context. This study purposes a theoretical model indicating the determinants of repurchase intention. Here we present an empirical study (survey collected data) within a real e-commerce usage context. Data were analysed with SEM/PLS method. Results indicate a positive impact of trust on the intention to use of e-commerce, on buy frequency and on repurchase intention. Ease of use, usefulness of e-commerce platforms affect intension to use. We verified the impact of reputation on trust, as well as the impact of gamification on the effective use of the e-commerce platforms. Results indicate that gamified e-commerce websites determine usage and use positively influences repurchase intention in e-commerce context.

Topik & Kata Kunci

Medicine

Penulis (3)

M. Aparicio

C. Costa

Rafael Moises

Format Sitasi

APA MLA BibTeX

Aparicio, M., Costa, C., Moises, R. (2021). Gamification and reputation: key determinants of e-commerce usage and repurchase intention. https://doi.org/10.1016/j.heliyon.2021.e06383

Akses Cepat

Lihat di Sumber doi.org/10.1016/j.heliyon.2021.e06383

Informasi Jurnal

Tahun Terbit: 2021
Bahasa: en
Total Sitasi: 126×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.heliyon.2021.e06383
Akses: Open Access ✓