Semantic Scholar Open Access 2018 673 sitasi

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

H. Voorveld G. van Noort D. Muntinga Fred Bronner

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Topik & Kata Kunci

Sociology

Penulis (4)

H. Voorveld

G. van Noort

D. Muntinga

Fred Bronner

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Voorveld, H., Noort, G.v., Muntinga, D., Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. https://doi.org/10.1080/00913367.2017.1405754

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Lihat di Sumber doi.org/10.1080/00913367.2017.1405754

Informasi Jurnal

Tahun Terbit: 2018
Bahasa: en
Total Sitasi: 673×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2017.1405754
Akses: Open Access ✓